Hilton’s NFT collection features Superplastic’s synthetic superstar, Dayzee, and is being released on Origin Protocol
Socialite and hotel heiress Paris Hilton has launched a series of autobiographical non-fungible tokens (NFTs) dubbed “Paris: Past Lives, New Beginnings” on the Origin Story marketplace.
The NFT collection is being done in collaboration with the cult toy brand Superplastic, which is also working with the designer luxury brand Gucci on a separate NFT drop.
Hilton’s digital collectables are being released on Origin Protocol, where Hilton is both an investor and advisor. The NFTs feature Paris Hilton and Superplastic’s synthetic superstar, Dayzee.
Hilton first discussed this NFT drop during an appearance on Jimmy Fallon’s “The Tonight Show” in January. Last November, Hilton married venture capitalist Carter Reum and the NFT drop represents her “symbolic closing of one chapter of her life and moving onto the next.”
In an interview with CoinDesk last April, Hilton said she has been into crypto “forever,” adding that “NFTs have literally taken over my entire mind and soul. I’m obsessed. It’s all I think about. I’ve never been so excited about something in my life because I really see this as the future.”
Many celebrities and luxury fashion brands have been launching NFTs recently. For some stars, the launches are strictly an investment, while others may believe they’re participating in a movement, but it’s a trend that continues to gain momentum in 2022.